Internet Marketing Strategies For Normal People
Friday, May 11, 2007
What is your writing style?
When you send out emails to your lists, what approach do you take?
I found an interesting article on Cherilyn Lester's blog today where she reflects on 4 types of emails. Which type are you? What can you do to change your emails so that they are more interesting and appealing to your list members?
It has always been that the "relationship" is how the sale is made. If you barrel forward on a stranger and try to force your product on them, you will have little success. However, if you build a relationship with them, even if it's one-way, and give them a chance to get to know you a little, you will build relationships of trust with them over time, and they will either leave your list because they don't like who you are, or stick with you and trust what you say to them.
Check out Cherilyn's blog post and tell me what you think.
Jim
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